One senior owner for your marketing.
Build a marketing function that creates qualified demand, with senior leadership and hands-on execution.
I work as a fractional CMO and part-time Head of Marketing for B2B software and IT companies. You get 25+ years of software and technology marketing experience, directly involved in your business.
For businesses that need experienced marketing leadership without hiring a full-time CMO.
Selected companies and products I've worked with
Experience across in-house marketing leadership, founder roles and consulting assignments.
Marketing needs someone to own the whole picture.
You may already have campaigns, content, a marketer or an agency. The missing piece is someone who connects the work to your commercial priorities.
I help decide what matters, align the people involved and move the agreed work forward, with a clear link between marketing, sales and product.
Does this sound familiar?
- The founder or CEO still makes most marketing decisions.
- Your product is strong, but its value is difficult to explain.
- Campaigns and content exist, but qualified enquiries are inconsistent.
- Your marketer, freelancers or agency need senior direction.
- You need someone who can lead the work and execute.
Software marketing experience, made tangible.
Examples from work across organic growth, SaaS marketing and customer proof.
Organic traffic growth following technical SEO, structured content production and external visibility work.
Growth in unique website visitors over approximately six months, with limited paid media spend.
A customer review initiative that moved the company from a handful of reviews to stronger third-party proof.
Experience from inside software businesses.
I have worked as Head of Marketing, CMO, founder and consultant across B2B software and technology, including MarketingPlatform, VirtuGO, Excitor, SoftScan, NinjaMock and Airtame.
That means understanding the product, deciding how to bring it to market and doing the work needed to reach and convert the right buyers.
Leadership with practical delivery
You work directly with me on priorities, decisions and execution. I connect the marketing plan with your sales process and product expertise.
Where the work needs specialist design, development or other expertise, I can brief and coordinate external partners within an agreed scope and budget.
One experienced person keeping the agreed marketing work connected and moving.
A connected marketing function.
We focus on the areas that matter most to your business, with responsibilities and delivery matched to the engagement we agree.
Direction
Clear positioning, target customers, go-to-market priorities and a practical marketing plan.
Demand
Relevant visibility and buyer interest through the right mix of content, SEO, campaigns, PR and email.
Conversion
A stronger website, customer proof, lead journeys and sales materials that help buyers take the next step.
Measurement
CRM, reporting and marketing operations that help you understand progress and make better decisions.
A clear start. A practical plan. Consistent delivery.
Understand the business
Review your commercial goals, customers, positioning, funnel, sales process and existing marketing. Identify the most important gaps.
Agree the priorities
Build a focused 90-day plan with responsibilities, success measures and realistic priorities. Start urgent improvements along the way.
Execute and improve
Deliver the agreed work, coordinate the people involved and review progress. Adjust priorities as the evidence develops.
An indicative process for ongoing engagements. Scope and pace depend on your starting point and the capacity we agree.
Choose the level of marketing leadership you need.
From senior advice for your existing team to an integrated part-time marketing leader.
CMO Advisory
Senior sparring and prioritisation for a founder or team that owns day-to-day execution.
- Marketing priorities and roadmap
- Positioning and campaign reviews
- Senior sparring and selected practical work
Fractional CMO
A senior owner for your agreed marketing priorities, with regular coordination and hands-on delivery.
- A focused plan and ongoing prioritisation
- Execution in the highest-priority areas
- Sales alignment and specialist coordination
- Monthly reporting and next actions
Embedded Head of Marketing
Your marketing leader, integrated into the business for sustained leadership and execution.
- Marketing leadership and planning
- Team and external partner coordination
- Leadership, sales and product alignment
- Reporting and hands-on execution
All prices exclude VAT. Travel, media spend, paid tools and external specialists are agreed separately. Danish companies can be invoiced in DKK.
Built for B2B software, SaaS and IT businesses.
Particularly relevant when your product takes explanation, your buyers take time to decide and marketing needs to work closely with sales.
You may already have a marketer, agency or freelancers. You need senior direction, practical involvement and someone to coordinate the agreed work.
A different setup may suit you better if...
- You only need regular social media posts.
- Your main need is high-volume consumer advertising.
- You need a full creative production team.
- You are looking for low-cost execution of already-defined tasks.
Useful tools, applied to real marketing tasks.
I use AI where it improves research, content operations, sales preparation and reporting.
The focus is practical: less repetitive work, better preparation and more time for decisions and execution.
Sources, outputs and recommendations still need experienced human judgement.
Where AI can add value
- Market and competitor research
- SEO and content analysis
- Sales account preparation
- Content operations and repurposing
- Reporting and data analysis
- Workflow and marketing automation
Not sure what your marketing needs first?
Start with a Marketing Diagnostic.
A focused one-day workshop to review your positioning, website, funnel and priorities. We identify the main gaps and define a practical 30-90 day action plan.
€1,600 excl. VAT. A useful first step before choosing an ongoing engagement.
What we look at
- Your positioning and target customers
- Website and conversion journey
- Existing marketing activities
- Sales and marketing alignment
- Measurement and reporting
- The most important priorities for the next 30-90 days
What does your marketing need to do better?
Let's discuss your business, the main bottlenecks and what meaningful progress would look like. Then we can decide which level of involvement makes sense.