Different business problems. Practical marketing outcomes.

Organic traffic growth

Building a stronger organic acquisition foundation.

The situation

MarketingPlatform needed a stronger technical SEO and content foundation to improve organic visibility.

My contribution

I worked on technical SEO, structured content production and external visibility as connected priorities.

The result

Organic traffic increased by 250%, demonstrating the effect of connecting technical improvements with consistent content and visibility work.

This result measures organic traffic growth.

Growth in unique website visitors

Growing a freemium SaaS product with limited paid media.

The situation

NinjaMock had an established freemium product, but needed more structured marketing, stronger traffic growth and better conversion from free to paid users.

My contribution

I worked across market analysis, user behaviour, link building, PR, Product Hunt activity, email marketing and conversion improvement. An email list of more than 100,000 subscribers provided a substantial base for activation and re-engagement.

The result

Unique website visitors grew by around 7% month over month for approximately six months, primarily through organic, PR and link-building activity.

The reported growth measures unique website visitors.

Customer proof on G2

Making customer satisfaction visible to prospective buyers.

The situation

The company had satisfied customers, but only a handful of public reviews. An important source of buyer confidence was missing from the sales journey.

My contribution

I researched the opportunity, designed the review initiative and executed customer outreach over a 4-6 month period. Customers were free to write the review they wanted.

The result

The company moved from a handful of reviews to more than 100 G2 reviews and earned nine G2 badges, giving sales and marketing stronger third-party proof.

The client is not named in this case.

CRM, reporting and marketing operations

Giving leadership a more reliable basis for decisions.

The situation

Salesforce and Pardot were being used inconsistently. Reporting varied across the sales organisation, important fields were not used correctly and some automated reports were unreliable.

My contribution

As an external consultant to the CMO, I reviewed the CRM setup, campaign reporting, website performance, paid performance and SEO. I improved reporting structures and supported better CRM usage.

I also evaluated a proposed website platform change and alternatives to Pardot, selecting ActiveCampaign as a more suitable and cost-effective email marketing system.

The result

The work exposed data that could not be fully trusted, improved the usefulness of reporting, supported better Salesforce adoption and helped avoid unnecessary platform changes.

A qualitative operations outcome; no quantified revenue uplift or savings amount is claimed.

International software launch

Launching into a market with much larger competitors.

The situation

VirtuGO was preparing to launch an indoor cycling software platform in a category dominated by better-funded competitors.

My contribution

I helped shape go-to-market planning, launch communication, PR, influencer outreach, email and user acquisition around the beta and paid launch.

The result

VirtuGO attracted users from more than 100 countries within weeks, building international visibility for a new software product.

This is consumer software launch experience. The metric describes the geographic reach of users.