Your marketing leader. Also the person doing the work.
I bring more than 25 years of software and technology marketing experience, as Head of Marketing, CMO, founder, consultant and hands-on marketer.
Today, I work as a fractional CMO for B2B software and IT businesses that need experienced marketing ownership and practical delivery.
Let’s discuss your business
I know what it takes to build the function.
I have often been the first marketing hire, responsible for making marketing useful from the ground up.
That means understanding the product, the market and the commercial priorities before deciding which activities deserve time and budget.
It also means doing the practical work: improving positioning, building content and campaigns, working with sales, setting up reporting and coordinating specialist help.
My experience spans Danish and international software businesses, startups and scaleups. I am comfortable working with both leadership teams and the people responsible for delivery.
A broad remit, grounded in real work.
Software growth
MarketingPlatform and NinjaMock illustrate my work across organic visibility, content, PR, email and conversion.
Explore the growth casesLaunch and go-to-market
VirtuGO illustrates international software launch experience, including go-to-market planning, PR and user acquisition.
Explore the launch caseMarketing operations
CRM and reporting work illustrates the practical side of improving data quality, adoption and commercial decision-making.
Explore the operations caseDirect access and clear responsibility.
Senior involvement
You work directly with me on priorities, decisions and execution. The agreed work stays connected to the wider plan.
Commercial context
I work with leadership, sales and product so marketing reflects how your business sells and what buyers need to understand.
Specialists when needed
Where the work needs additional design, development or other expertise, I can brief and coordinate partners within an agreed scope and budget.
Need someone who can lead and deliver?
Let’s discuss your priorities, the resources you already have and where my involvement would be most useful.
Book an introduction call