Fractional CMO for B2B software and IT companies.
Get an experienced marketing leader for part of the week. I connect your positioning, go-to-market priorities, demand generation and marketing operations, with hands-on execution.
I’m Bo Ekkelund. I bring 25+ years of software and technology marketing experience into Danish and international businesses.
Book an introduction callPrefer Danish? Læs om ekstern marketingchef
A senior marketing leader with an agreed part-time remit.
A fractional CMO works with your business for an agreed part of the week or month. The role can include strategy, prioritisation, team and agency coordination, execution and reporting.
We define which decisions and workstreams I own, what your team delivers and how progress will be measured. The scope needs to fit the available capacity.
Marketing needs experience and ownership.
The CEO still runs marketing
You need someone to translate business goals into priorities and coordinate delivery without every decision coming back to you.
The team needs direction
You have execution capacity, but need clearer positioning, a focused plan and senior judgement across the work.
Activity needs to add up
Website, content, campaigns and CRM need a shared direction and a stronger connection with sales.
Understand. Prioritise. Execute.
Weeks 1-2
Review the business, buyers, positioning, funnel, marketing performance and data quality.
Weeks 2-4
Agree a focused 90-day plan with priorities, responsibilities and success measures.
Month 2 onwards
Deliver the agreed work, review progress and adjust priorities as the evidence develops.
An indicative process. Scope and pace depend on the engagement. See how we work.
Choose your level of involvement.
CMO Advisory
€2,400 / month
Senior direction, review and selected practical work. Your team owns day-to-day execution.
Around 15 hours per month.
Fractional CMO
€4,300 / month
Ownership of agreed marketing priorities, coordination and hands-on delivery.
Typically around one day per week.
Embedded Head of Marketing
€9,950 / month
Integrated marketing leadership with sustained responsibility and execution.
Typically around three days per week.
Prices exclude VAT and separately agreed external costs. See full pricing and scope.
Software marketing, from strategy to delivery.
My case work includes +250% organic traffic for MarketingPlatform, approximately 7% monthly visitor growth for NinjaMock over around six months, and a B2B customer initiative that generated more than 100 G2 reviews.
Read the cases and their contextYou work directly with Bo
My background includes Head of Marketing, CMO, founder and consultant roles, often building the marketing function from the ground up.
More about my experienceUnderstanding the model.
How does this differ from an agency?
A fractional CMO takes an agreed leadership role in your business. An agency provides specialist services or delivery capacity. I can work with your existing agency and connect its work to the broader plan.
When is a full-time hire better?
When the business needs sustained daily leadership and has enough work and resources to justify a full-time role. Fractional involvement is useful when the required remit fits part-time capacity.
Can you work with our existing team?
Yes. The engagement can include prioritisation, briefs, reviews and coordination with your marketer, sales team, agencies and freelancers.
Can we start with a smaller engagement?
Yes. The Marketing Diagnostic is a focused one-day workshop at €1,600 excluding VAT, with a practical 30-90 day roadmap.
Would a fractional CMO fit your business?
Let’s discuss the responsibility you need someone to take and what progress should look like.
Book an introduction call