Connect marketing around your commercial priorities.
Your business needs clear positioning, a practical route to market and consistent delivery. I bring these together as a fractional CMO for B2B software and IT companies.
From understanding the buyer to measuring progress.
Make the priorities clear.
Define who you want to reach, why they should choose you and how marketing will contribute to the business goals.
Positioning, messaging, ideal customers, buyer journeys, go-to-market planning and channel priorities.
Reach buyers with something relevant.
Build visibility and interest through activity that fits your audience, product, buying process and available budget.
SEO, content, campaigns, PR, events, email and thought leadership.
Help buyers take the next step.
Make the value easier to understand and give buyers the information and evidence they need to move forward.
Website and landing pages, lead journeys, sales materials, customer cases, reviews and lifecycle communication.
Make the work usable and measurable.
Connect the systems, lead handling and reporting that help your team act on marketing activity and learn from it.
CRM, marketing automation, campaign tracking, dashboards, reporting and workflow improvements.
One plan for your people and partners.
I prioritise, brief, coordinate and review the agreed work, with hands-on execution where it adds the most value.
That can mean working alongside your existing marketer, coordinating an agency or bringing in specialist expertise for a particular delivery.
The remit follows your needs and the capacity we agree. We choose the workstreams that matter most and define who is responsible for each.
Compare the levels of involvementTools that improve the work.
Research and preparation
Support market, competitor and account research, with source checking and experienced interpretation.
Content operations
Structure expert input, develop briefs and adapt approved material into useful marketing and sales assets.
Workflow and reporting
Reduce repetitive preparation and improve the flow of information, with appropriate human review.
Where is marketing getting stuck?
Let’s identify the main gap and decide what deserves attention first.
Book an introduction call