Choose the marketing responsibility you need.
From senior advice for your existing team to an embedded marketing leader. You work directly with me, with clear priorities, an agreed scope and practical delivery.
CMO Advisory
For founders and teams that can execute, but need experienced marketing judgement, prioritisation and review.
- Marketing priorities and roadmap
- Positioning and messaging reviews
- Campaign and performance reviews
- Senior sparring and selected practical work
Around 15 hours per month. Your team retains responsibility for day-to-day execution.
Fractional CMO
For businesses that need someone to own the agreed marketing priorities, coordinate delivery and do the practical work.
- A focused 90-day plan and ongoing prioritisation
- Hands-on delivery in the highest-priority areas
- Alignment with sales and leadership
- Coordination of agreed external resources
- Monthly reporting and next actions
Typically around one day per week. We agree the workstreams and delivery that fit the available capacity.
Embedded Head of Marketing
For businesses that need a marketing leader integrated into the team, with sustained responsibility for planning, coordination and execution.
- Marketing leadership and budget prioritisation
- Leadership, sales and product alignment
- Coordination of internal and external resources
- GTM, campaigns and marketing operations
- Executive reporting and hands-on delivery
Typically around three days per week. We agree the leadership remit, decision rights and priorities before starting.
Need clarity or a defined delivery first?
Marketing Diagnostic
A focused one-day workshop to understand where marketing needs attention and what to prioritise.
- Review positioning, website, funnel and priorities
- Identify quick wins and structural gaps
- Assess relevant content, campaign and operational opportunities
- Define a practical 30-90 day roadmap
Defined marketing project
For a specific delivery such as a product launch, positioning project, website, SEO/content foundation or CRM improvement.
- Clear scope and deliverables
- Agreed responsibilities and dependencies
- Defined timeline
- Strategy, execution and coordination as required
Clear expectations from the start.
We define what marketing needs to achieve, which workstreams I own and where your team or external specialists contribute.
We also agree capacity, reporting, working rhythm and notice period. If priorities change, we review the scope together.
A weekly engagement provides focused delivery. It does not include unlimited activity across every marketing channel.
Pricing and invoicing
- All prices exclude VAT.
- Travel and external media spend are not included.
- Freelancers, designers, developers and paid tools are agreed separately.
- Danish companies can be invoiced in DKK using the current EUR/DKK rate.
- The engagement can be adjusted as needs change, by agreement.
Before we start.
Which engagement should we choose?
Advisory fits a team that needs direction and can execute. Fractional CMO adds ownership and practical delivery of agreed priorities. An embedded role is appropriate when the business needs more regular leadership and coordination across the function.
Can you work with our existing marketer or agency?
Yes. I can help prioritise, brief, coordinate and review their work. We agree responsibilities so that everyone knows what they own.
Do you only do strategy?
No. My work combines leadership and execution. The balance depends on the engagement and the resources you already have.
Is there a long-term commitment?
The setup is designed to be flexible. We agree the scope, collaboration model and notice period before starting.
Can we start with the diagnostic?
Yes. It is a useful first step if you want to clarify priorities and experience working together before choosing an ongoing setup.
Start with the business problem.
Tell me where marketing needs to improve. We can then decide which level of involvement makes sense.
Book an introduction call